For this week’s post, I was required to observe the people in a public area to see their reactions towards a public screen. I went to Setia City Mall and stop by at the Speedy shop for about 10 minutes to see how people reacted.
I came into the mall around 8pm, it was a Monday night. I went by to the speedy shop and World War Z was showing. I stopped in front of the shop and started my observation. A father and son were standing about 2 meters away from me. They were both concentrating on the screen and were well drown into it. Few minutes later, a man came with up to the screen with few of his children and started watching it as well. He was waiting for his wife who was seen walking into a store next door. There were passersby who looked at our way, wondering what was going on but it did not stop them to watch.
From my observation, it can be seen how people are easily engrossed into the movie even when they are in a public space. Not only are they unaware of how they are causing blockage in the walkway, they completely separate themselves from the world. It can be said this is how a public space is turned into a private space in this. People are now easily attached to the public screen as long as they are able to catch their interest. Also, it is becoming a social norm as people who are waiting for someone or who just have time on their hands would just stand and create a world of their own.
I do believe that such form of advertising would be able to attract people as not only is it visually clear for the public, but also is able to expose to a wider public. Although it works well to promote to the public, but it is slowly changing how people view the public screen.